Privacy Policy

Privacy Policy Statement
Alfred’s (“Alfreds") Privacy Policy Statement

General

When we collect information from you, it is our policy to meet fully the requirements of the Personal Data (Privacy) Ordinance (Chapter 486) of the laws of Hong Kong which regulates the treatment of personal data. Personal data is any information relating to any living individual from which it is practicable to identify that individual. In dealing with personal data, we will ensure compliance by our staff with the standards of security and confidentiality prescribed by the laws of Hong Kong.

This Statement explains our practice in relation to the collection, retention, storage and sharing of personal data.

Collection of Personal Data

From time to time, we will collect personal data, such as (but not limited to) your name, age, title, position, address, contact number (including mobile phone and fax numbers) and email address, from you in connection with our provision of services, activities and facilities.

We may also generate and compile information about you. Personal data and other information provided by you or generated and compiled by us about you from time to time is collectively referred to as "Your Information".

Your Information will be processed for the specific purpose which will be given at the time we collect Your Information. Such purposes may include but is not limited to:

(i) providing and processing applications or requests for services, activities and facilities, including but not limited to the operation of our club and matters relating to the administration, management, operation and maintenance of the same;

(ii) communicating with you, including but not limited to responding to your requests for information, services, activities and facilities, and your queries submitted through but not limited to any electronic communication devices;

(iii) designing and offering contests, games, lucky draws, promotions, surveys and/or events;

(iv) enabling you to send e-mails, e-cards of preferred pages from our website to friends;

(v) marketing products, services, activities, facilities and other subjects, pursuant to any consent provided by you (please see further details in "Use of Your Information in Direct Marketing" section in our relevant Personal Information Collection Statement provided to you, and you may opt out from receiving marketing information);

(vi) tailoring your experience at our website, showing content of interest, displaying the content according to your preferences by use of demographic information which is shared with advertisers on an aggregate basis (without revealing the identity of individual user of our website);

(vii) diagnosing problems with our server and administering our website by use of your Internet Protocol address;

(viii) conducting internal statistical research and analysis;

(ix) making disclosure when required by any law, court order, direction, code or guideline applicable in or outside Hong Kong;

(x) investigating and handling complaints or cases involving the Alfreds any of our members and affiliates, including Leading Nation HK Limited and its restaurants.

(xi) preventing, detecting or investigating suspicious or illegal activities.

The provision of personal data or any information is voluntary. However, any failure to supply the necessary personal data or information requested by us may result in us being unable to process your requests or provide the services, activities and facilities requested by you.

In relation to use of Your Information in direct marketing, we will only do so subject to your consent and you have the right to opt-out from such use. You may also change your preference with regard to use of Your Information in direct marketing at any time by sending an e-mail to privacy@alfreds.hk, writing to us at the address below, calling us at (852) 2562 6700 or contacting us via the contact information provided in our direct marketing materials.

We shall make a record of your visit to our website. The record will show the domain name server address part of your email address and details of the pages visited. We only collect aggregate information about the number and types of visitors by reference to their domain name server address. This information is used by us for preparing general statistics on the usage of our website and may also be disclosed by us in the case of any unlawful use of our website.

We currently use "cookies" on our website which are provided by a third party company on our behalf. The cookies tag each visitor's browser with a random, unique number. The cookie simply assigns a number and does not collect or disclose any personal data about the person using the browser. By noting where these uniquely numbered browsers on the website we are able, with the assistance of the third party company that helps us to analyse this information, to study traffic patterns and improve our website.

Location Data

We receive information from you that helps us approximate your location.  We may, for example, use an IP address received from your browser or device to determine approximate location.  We may also collect location information from devices in accordance with the consent process provided by your device.  This location data is used to help us provide recommendations on nearby venues or events.  For Club members, your location data is also used to provide access to club facilities and provision services.  Location information may also be gathered while our mobile application is in the background of your device to further enhance our access control services.  This data is used in an ephemeral manner to deliver services to you and not stored or retained.

Accuracy of Personal Data

Where practicable, we will verify personal data provided to us using generally available methods.

Security

We will use such secured encryption systems as are appropriate for the collection of Your Information over the internet, based on the type of information being collected. Unfortunately no security measures are 100% secure and it is possible that others may intercept the information you are sending.

We will also take such steps as are appropriate to ensure the security of Your Information while it is held by us. This will include password protection and other electronic security methods as well as physical security methods, where appropriate, to help ensure that Your Information can only be accessed by our authorised employees, which employees shall be made aware of the terms of this Statement and our duties to you under this Statement.

Your Information will not be disclosed to any third party except as provided herein, as notified to you at the time of collection by way of our Personal Information Collection Statement, or with your prior consent. We do not rent, trade or sell Your Information for commercial purposes.

Hyperlinks

This Statement only applies to websites of Alfreds and any of its affiliates. If you click on a hyperlink taking you from our website to another website, we shall not be responsible for the privacy and security practices or the content of such website and you should refer to the privacy policy of each website you enter.

Disclosure of Personal Data

We value all personal data received and do our best to maintain its privacy. For our policy please refer to our Personal Information Collection Statement. We may disclose the Data when required by law or court order of any jurisdiction, or as requested by any government or law enforcement authorities or administrative organs. We may disclose the Data as is necessary to bring a legal action or defend any legal action in relation to you.